Braid is a marriage of storytelling and apps. Instead of telling stories through text or pictures or video, we tell stories using simple interactive experiences that you are more familiar with from using apps.
Most content on the Internet is static and consumable: once you read an article or view a video, you have little reason to return to it. Apps, on the other hand, are interactive but are designed to be used over and over again.
Each Braid article is like a custom app designed to be used only once. It offers insight, information, or entertainment by means of an interactive immersive experience. Many connect you not only to stories but also to the other people experiencing those stories.